Did you know African American consumers make up 13% of the U.S population and spend 22% of the $42 billion dollar a year personal care products category? Ironically, only a small portion of these products are marketed to the African American demographic. Due to the limited options, Black women are buying and using more products resulting in higher exposure to harmful chemicals and hazardous ingredients.

Based on the results of the EWG’s (Environmental Working Group) Skin Deep analysis of more than 1,100 beauty and personal care products targeted to African American Women, less than 25% are deemed “low hazard” options marketed to them. Products are ranked on a scale of 1 to 10, with 10 being the most hazardous.  The worst scoring products were hair relaxers with a score of 8.1 out of 10, and hair color / bleaching products with a score of 7.9 out of 10.

Potential hazards believed to be linked to ingredients include cancer, hormone disruptors, allergies, and developmental and reproductive damage.

The worst scoring products marketed to African American women come in the form of hair relaxers, hair dyes, bleaching products, lipsticks, concealers, foundations, and sun-protective makeup.

Ladies we suggest downloading the EWG’s skin deep app and searching or some of your favorite personal care and beauty products.  It may be time to start making the switch from toxic to natural!

Perryn Ford